Load and Fold Partner Program - Marketing
Laundromats and Drycleaners have unique marking challenges when it comes to driving customers to their doors. Offering a pickup and delivery service with a strong online presence gives the customer a unique opportunity to easily place their first order immediately. Load and Fold has used and tested the ordering system with different marketing techniques and has found two excellent ways to drive more orders to your wash and fold service.
Our first marketing success was with a “SuperCoups” / “valpack” marketing system in addition to the online load and fold system. Marketing dollars spent with them has a solid return within 2 to 3 months. The success of your marketing campaign is tracked with coupon codes where customers give the coupon code listed in the advertising material in turn receive a percentage discount upon ordering. This allows you to determine how well your marketing dollars are being spent.
Another form of marketing that we found to work is door to door fliers either by mail targeted at individual households or dropping off flyers and door hangers. Its simple cheap and effective if you are willing to put the time into it. Load and Fold has preset templates and artwork that will allow you to easily create your marketing campaign.
Online marketing is provided by Load and Fold free of charge and includes Search Engine Optimization and Google Adwords.
Renters / New people to the area
Renters and new people to the area use their computer to find services they need. Load and Fold comes up on the first search for Laundromats in many areas. In addition we continue to advertise on the internet using services like Google Adwords.
Times have changed and phone books are no longer a good way to advertise. If you are currently advertising through phone books you are not getting a good return on your advertising dollars.
Parking and convenience
How much are you loosing on street parking and small parking lots?
If you have street parking only, or even a small parking lot you are losing business without knowing it. Some of your potential customers will avoid situations in which parking is a problem. Many people work 9 - 5 so the only time to drop off their clothes is in the morning when streets may be packed with cars.
An example is a Pizzeria. If you are not offering delivery you are losing business from people who will order from a place that has delivery. Many people prefer to stay at home. You can see this all around with drive through windows at fast food and even pharmacies. As a Laundromat and Dry Cleaner it is difficult to set yourself apart from the competition. Load and Fold gives your company a way to stand out from your competition.
Using a test marketing program when Load and Fold originally tested the marketing and service run Secaucus, NJ was one targeted business. There is one Laundromat in Secaucus which has only on street metered parking. By targeting Secaucus we were able pick up existing customers using this Laundromat even though our prices were more expensive.
More repeat business and Less turn over
In areas where there is a lot of competition customers can easily change where their laundry is done. Some of them may change and never voice a concern in your store front. With pickup and delivery customers will feel more comfortable talking to the pickup people in their own home and will voice concerns if any that you can easily rectify. At the end of every order customers are sent out a brief survey asking questions about their last orders experience. This also gives you valuable feedback on improvements that can be made that otherwise you would have never known about.
For more info contact sales@interserver.net or 201-605-1440.
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